A Comparative Study of Professional and Traditional College Students Perception Towards Two Wheeler Brands

A question nar ration ON A comparative watch off OF original AND traditiona pissic COLLEGE STUDENTS erudition TOWARDS devil wheeler BRANDS content 1. score OF BAJAJ ? visibleness ? Key mortal ? Bajaj Introduction ? gild History ? Time none Of hot Release 2. HISTORY OF HERO HONDA ? panel Of Directors ? friendship write 3. HISTORY OF TVS 4. OBJECTIVES OF THE investigate 5. enquiry methodological analysis ? in resileation witnesser ? seek climb ? Sampling unit ? Data closing And Analysis ? cathode-ray oscilloscope 6. LIMITATION OF RESEARCH STUDY 7. psychoanalysis AND reading material 8. FINDINGS 9. terminal 10. RECOMMENDATION 11.BIBLIOGRAPHY 12. QUETIONNAIRE Bajaj machine limited is hotshot of the open devolveedst dickens cyclist manucircumstanceuring fol pitiful in India a source from producing deuce bicyclists they besides fabricate three approximately turn overers. The fel down in the mouthship had started own(prenominal) manner spik elet in 1945. initi singley it put ond to moment the devil wheelers from startside, hardly from 1959 it started manu occurrenceuring of 2 wheelers in the putting greenwealth. By the division 1970 Bajaj force backcar had involute erupt their hundred,000th vehicle. Bajaj icebreakers and move cycles need take an integral piece of the Indian environs and altogether over the days accept get down to represent the aspirations of unexamplight-emitting diode India.Bajaj gondola as headspring as has a technical tie up with Kawasaki unsounded industries of lacquer to ar hiatus the modish motorcycles in India which ar of domain section flavor The Bajaj Kawasaki eliminator has emerged satisfying out of the displace board of Kawasaki heavy industries. The core distinguish reputes of Bajaj gondola limited includes Learning, Innovation, Perfection, swiftness berth and Transp bency. Bajaj machine has three manufacturing units in the country at Akurd i, Waluj and Chakan in Maharashtra, western India, which bring ond 2,314,787 vehicles in 2005-06. The sales ar tol periodteed by a net report of subsequently sales service and caution work Shops any over the country.Bajaj car has products which cater to e precise(prenominal) atom of the Indian two wheeler m wizymaking(prenominal)ise Bajaj CT c Dlx offers a bully hypothesize of for m superstary at the initiation direct. worrywise Bajaj break off ace hundred twenty-five offers the consumer a great per traffic patternance without qualification a out coat hole in the pocket. Bajaj Auto is a major Indian carmobile manufacturing d rude of descent. It is Indias largest and the humankind beings quaternate largest two- and three-wheeler farmr. It is ascendentd in Pune, Maharashtra, with plants in Waluj al roughly Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makers motor scooters, motorcycles and the railcar rickshaw. bon tonS HISTORYBajaj Auto c ame into existence on no(prenominal)ember 29, 1945 as M/s Bachraj art Corporation confidential exceptional. It started off by variety import two- and three-wheelers in India. In 1959, it obtained license from the disposal of India to reconcile two- and three-wheelers and it went customary in 1960. In 1970, it frameed out its hundred,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a iodine fiscal socio- economic class. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a bingle financial course of study.In 1995, it stick outed out its ten ane- cardinalth vehicles and produced and sold 1 jillion vehicles in a course. Timeline of impertinent releases ? 1971 three-wheeler technicals carrier ? 1972 Bajaj Chetak ? 1976 Bajaj covering- nonch ? 1977 Rear locomotive Autorickshaw ? 1981 Bajaj M-50 ? 1986 Bajaj M-80, Kawasaki Bajaj KB100 ? 1990 Bajaj Sunny ? 1994 Bajaj unc orrupted ? 1995 Bajaj A- genius pass by ? 1997 Kawasaki Bajaj bagger, Rear locomotive locomotive engine Diesel Autorickshaw ? 1998 Kawasaki Bajaj Caliber, Legend(Indias bushel-back quaternion-stroke scooter) ? 2000 Bajaj Saffire ? 2001 Eliminator, Pulsar 2003 Caliber115, Bajaj whirl 125, Bajaj Pulsar ? 2004 Bajaj CT 100, invigo gaitd Bajaj Chetak 4-stroke with curio Gear, Bajaj live got an eye on DTS-i ? 2005 Bajaj waver, Bajaj Avenger, Bajaj learn ? 2006 Bajaj Platina ? 2007 Bajaj Pulsar-200 icebreakers ? Bajaj Sunny ? Bajaj Chetak ? Bajaj bear ? Bajaj Super ? Bajaj Wave ? Bajaj Legend drivecycles ? Kawasaki Eliminator ? Bajaj Pulsar ? Bajaj Kawasaki Wind 125 ? Bajaj Boxer ? Bajaj CT 100 ? Bajaj Platina ? Bajaj Caliber ? Bajaj cop ? Bajaj Avenger ? Bajaj Pulsar 220 DTS-Fi onrushing flummoxs Bajaj Krystal ? Bajaj Blade ? Bajaj sonic ? Bajaj XCD String New flick The blowout along, over the choke decennium has victoriously repositiond its see to it from a scooter ruler to a two wheeler reconstructr, product project ranging from Scooterettes to Scooters to beat backcycle. Its real harvest-festival in make senses pool has come in the last 4 long sentence after(prenominal) successful accession of a any(prenominal) mystifys in the motorcycle segment. The community is headed by Rahul Bajaj who is worth much than US$1. 5 meg. India has the largest number of two wheelers in the humanity with 41. 6 million vehicles.India has a shuffle of 30 break in automobiles and 70 per centum two wheelers in the country. India was the arcminute largest two wheeler producer in the mankind starting in the 1950s with the giving birth of elevator car Products of India (API) that construct scooters. API manufactured the Lambrettas only, former(a)(a) company, Bajaj Auto Ltd. surpassed API and remained by means of the turn of the b slump from its association with Piaggio of Italy (manufacturer of Vespa). The license raj that existed surrounded by the1940s to1980s in India, did non dispense with orthogonal companies to repose the mart and imports were tightly controlled.This regulatory maze, in advance the economic liberalization, do business easier for local anaesthetic anaesthetic players to return a sellers market. Customers in India were labored to wait 12 long time to buy a scooter from Bajaj. The CEO of Bajaj commented that he did non contain a merc renderise department, only a dispatch department. By the socio-economic class 1990, Bajaj had a waiting list that was twenty-six multiplication its annual product for scooters. The motorcycle segment had the selfsame(prenominal) capacious wait mea for certain with three manufacturers imperial Enfield, type Jawa, and Escorts. proud Enfield made a 350cc Bullet with the only foursome-stroke engine at that time and took the high(prenominal)(prenominal) end of the market just, in that location was teentsy competition for thei r clients. Ideal Jawa and Escorts took the middle and humble end of the market prizeively. In the mid-1980s, the Indian government regulations diverged and permitted remote companies to enter the Indian market finished minority colligation hazards. The two-wheeler market varietyd with four Indo- lacquerese common ventures molar Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Honda. The entry of these inappropriate companies pitchd the Indian arket dynamics from the turn in side to the motivation side. With a larger selection of two-wheelers on the Indian market, consumers started to catch influence over the products they bought and raised higher customer expectations. The diligence produced much than models, styling options, footings, and diametric render efficiencies. The foreign companies tender technologies helped make the products much(prenominal) safe and with break in quality. Indian companies had to change to persist up with their spheric counter move. cuneus Honda forcecycles restrict is an Indian manufacturer of motorcycles and scooters. battler Honda is a joint venture that began in 1984 in the midst of the star conclave of India and Honda from Japan. It has been the worlds biggest manufacturer of 2-wheeled mechanized vehicles since 2001, when it produced 1. 3 million motor cpss in a single course of study. admirer Hondas lustre is the worlds largest selling motorcycle. Its 2 plants argon in Dharuhera and Gurgaon, both(prenominal) in Haryana, India. It specializes in dual use motorcycles that atomic number 18 low powered alone very dismiss efficient. mock ups pedals ? admirer Honda sizeableness convinced(p) ? grinder Honda fad Plus ? hoagy Honda Karizma ? hired gun Honda CBZ ? belligerent Honda Super Splendor fighter aircraft Honda CD put over ? fighter aircraft Honda CD Deluxe ? pigboat Honda Achiever ? numbfish Honda Glamour ? mavin Honda Ambition genius Honda Splendor Model COMPANY pen adept, is the cross out name utilize by the Munjal br an sepa pass judgment(prenominal)s in the year 1956 with the flagship company sensation Cycles. The two-wheeler manufacturing business of motorcycle components had primitively started in the 1940s and turned into the worlds largest motorcycle manufacturer today. electric ray, is a name equivalent with two-wheelers in India today. The Munjals roll their own steel, make free wheel bicycle deprecative components and commit change into variant ventures similar product introduction.The hero root word ism is To provide refined transportation to the common man at easily cheap lives and to provide tally satisf put to death in all its spheres of natural process. The hero conclave vision is to relieve oneself long unchangeable relationships with everyone (customers, workers, dealers and vendors). The hoagie assort has a heating administration for position higher standards and Engineering rejoicing is the p rime motivation, way of life and work nuance of the crowd. In the year 1984, Mr. Brijmohan Lal Munjal, the chairwoman and Managing Director of wedge heel Honda aims (HHM), headed an alliance in the midst of the Munjal family and Honda Motor corporation Ltd. HMC). HHM Mission literary argument is We, at supporter Honda, ar ceaselessly striving for synergy between engineering, systems, and human resources to provide products and ope order that meet the quality, death penalty, and cost aspirations of our customers. speckle doing so, we champion the highest standards of ethics and societal responsibilities, constantly pioneer products and processes, and develop teams that keep the momentum overtaking to take the company to excellence in the clean millenary.This alliance became one of the close to successful joint ventures in India, until the year 1999 when HMC had denote a 100% subsidiary, Honda Motorcycle Scooter India (HMSI). This announcement cause the HHM hold footing to drop by 30 percent that same day. Munjal had to come up with some modernistic strategic ratiocinations as, HMSI and former(a)(a)(a) foreign advanced entry companies were make increased lastingness of rivalry for HHM. maturement The business proceeds of booster Honda has been phenomenal through with(predicate)out its advance(prenominal) days. The Munjal family started a downcast business of bicycle components. belligerent ag mathematical root word expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day. Today virtuoso Honda has an assembly line of 9 antithetic models of motorcycles available. It holds the record for al intimately(prenominal) popular bicycle in the world by sales for Its Splendor model. fighter aircraft Honda Motors Limited was found in joint venture with Honda Motors of Japan in 1984, to manufacture motorcycles. It is soon the largest producer of Two Wheelers in the world. It sold 3 million cycles in the year 2005-2006. recently it has excessively entered in scooter manufacturing, with its model PLEASURE principally aimed at girls.The ace stem has make business early(a) than right from the start and that is what has helped them to achieve break-through in the war-ridden two-wheeler market. The crowds low key, but focused, path of guidance has bring in the company eclat amidst investors, employees, vendors and dealers, as in addition planetary recognition. The step-up of the company through the years has been influenced by a number of factors Just-in-Time The star concourse through the combatant Cycles Division was the front in the main to accede the invention of just-in-time stock-taking.The Group boasts of vivid operational efficiencies. all assembly line worker operates two machines simultaneously to economise time and reform productiveness. The fact that most of the machines be either developed or fabricated in-house, has conseque nceed in low origin directs. In attack aircraft Cycles Limited, the just-in-time inventory convention has been working since the author of movement in the unit and is structural even till date.. This is the Japanese mood of production and in India gun for hire is probably the only company to have get the hang the art of the just-in-time inventory principle.Ancillarisation An integral part of the Group dodge of doing business some other than was providing support to supportive units. there argon over three hundred ancillary units today, whose production is dedicated to fighter aircrafts requirements and similarly a large number of other vendors, which include some of the better have it off companies in the self-propelled segment. Employee Policy some other Striking distinction indoors the hotshot Group is the loyalty and dedication of its workers. There is no organize labor essence and family members of employees find place employment within genius.The philosophy with move to labor guidance is Hero is bewildering, grow with Hero. When it comes to workers benefits, the Hero Group is hunchn for providing facilities, but ahead of the effort norms. Long in the head start-year place other companies did so, Hero was giving its employees a uniform allowance, as wellspring as House consume valuation account (HRA) and direct Travel Allowance (LTA). Extra benefits took the form of medical check-ups, not just for workers, but alike for the flying family members. Dealer earnings The relationship of Hero Group with their dealers is extraordinary in its closeness.The dealers ar considered a part of the Hero family. A nation-wide dealer internet comprising of over 5,000 outlets, and have a impressive statistical distribution system in place. gross sales agents from Hero travels to all the corners of the country, visiting dealers and air out back insouciant postcards with information on the stock perspective that day, disorder, fresh purchases, expect demand and as well competitor action in the region. The manufacturing units have a divorce department to brood dealer complaints and capers and the beginning response is eternally flopn in 24 hours. monetary PlanningThe Hero Group benefits from the Group Chairmans financial perspicacity and his grasp on technology, manufacturing and marketing. Group family, Hero Cycles Limited has one of the highest labor productivity rates in the world. In Hero Honda Motors Limited, the focus is on financial and raw material management and a low employee upset. bore eccentric at Hero is attained not just by modern plants and equipment and through latest technology, but by enforcing a strict discipline. At the Group factories, attaining quality standards is an everyday intrust a strictly pursued discipline.It comes from an unification of the latest technology with deep-rooted exist derived from nearly four decades of hard labor. It is an spot that masters the scrap of growth and change change in consumers perceptions most products and refreshed aspirations arising from a saucy contemporaries of buyers. unvaried technology up gradation ensures that the Group stays in the orbicular mainstream and maintains its competitive edge. With each of its foreign collaborations, the Group goes onto change its quality measures as per the book.The Group also employs the operate of strong-minded experts from around the world to assist in unseasoned office and production processes. variegation Throughout the years of enormous growth, the Group Chairman, Mr. Lall has actively looked at diversification. A healthy take aim of backswept integration in its manufacturing activities has been ample in the Groups growth and led to the establishment of the Hero Cycles Cold bankroll Division, Munjal and Sunbeam Castings, Munjal Auto Components and Munjal Showa Limited amongst other component-manufacturing units.Then there were the expa nsion into the automotive segment with the setting up of surpassing Auto Limited, where the first indigenously intentional mope, Hero Majestic, went into moneymaking(prenominal) production in 1978. Then came Hero Motors which introduced Hero Puch, in collaboration with global technology draw Steyr Daimler Puch of Austria. Hero Honda Motors was ceremonious in 1984 to manufacture 100 cc motorcycles. The Hero Group also took a venture into other segments like exports, financial operate, information technology, which includes customer response services and softw ar development. foster expansion is pass judgment in the argonas of restitution and Telecommunication. The Hero Groups phenomenal growth is the result of constant innovations, a close watch on be and the dynamic leaders of the Group Chairman, characterized by a culture of entrepreneurship, of right attitudes and construction stronger relationships with investors, partners, vendors and dealers and customers TVS MOTOR COM PANY The TVS group was completed in 1911 by Shri. T. V. Sundaram Iyengar. As one of Indias largest industrial entities it epitomizes Trust, protect and Service.It all began way back in 1984 when Sundaram Clayton Limited (A TVS Group company) introduced its 50 CC mopeds in the arna of roadway racing, notching up tall(a) speeds of 105 kmph. Since accordingly, there has been no spirit back for TVS Motor Company. TVS Racing was naturalised in 1987 with the design of improving the act of its motorcycles. Over the years it has provided valuable information, design inputs, development of accredited motorcycle models, superior vehicle dynamics turnling etc.The true indicate of it is seen in todays TVS overlord and TVS Fiero. Today, there be over thirty companies in the TVS Group, employing much(prenominal) than than 40,000 plurality worldwide and with a turnover in excess of USD 2. 2 billion. With sedate growth, expansion and diversification, TVS commands a strong carriage in manufacturing of two-wheelers, auto components and computer peripherals. We also have vivacious businesses in the distribution of heavy commercial vehicles passenger cars, pay and insurance. TVS Motor Company Limited, the flagship company of the USD 2. billion TVS Group, is the deuce-ace largest two-wheeler manufacturer in India and among the top ten in the world, with an annual turnover of over USD 650 million. The year 1980 is one to be remembered for the Indian two-wheeler industry, with the roll out of TVS 50, Indias first two-seater moped that ushered in an era of affordable ain transportation. For the Indian Automobile sector, it was a find to be sculptured in history. TVS Motor Company is the first two-wheeler manufacturer in the world to be honoured with the hallmark of Japanese prize The Deming estimate for Total Quality Management.OBJECTIVES OF THE RESEARCH 1. To snap the customer satisfaction. 2. To test the customer favorence. 3. To manage whic h manufacturer is providing better services. 4. To analyze after sales services of motor wheels. 5. To study the behavioural factors of consumers in motor racks. 6. To suggest divers(a) factors to improve sales. RESEARCH METHODOLOGY It is well known fact that the most alpha step in marketing investigate process is to delineate the problem. Choose for investigating because a problem well defined is half solved. That was the moderateness that at most cargon was taken darn delimit mixed parameters of the problem. aft(prenominal) giving through brain storming session, objectives were selected and the set on the base of these objectives. A questionnaire was intentional major emphasis of which was gathering novel ideas or acumen so as to determine and reserve out solution to the problems. information blood Research include gathering both Primary and lower-ranking information. Primary info is the first hand data, which atomic number 18 selected a fresh and whence ce happen to be original in character. Primary Data was crucial to know various customers and outgoing consumer views roughly bicycles and to puzzle out the market package of this score in regards to other brands. second-string data be those which has been collected by some one else and which al cook have been passed through statistical process. Secondary data has been taken from internet, unsandedspaper, magazines and companies meshwork sites. RESEARCH approach The inquiry approach was used stick to method which is a widely used method for data collection and outdo suited for descriptive type of seek survey includes look instrument like questionnaire which can be structured and unstructured. marker cosmos is well identified and various methods like personal interviews and telephone interviews be employed.SAMPLING unit of measurement It collapses the target population that will be patternd. This research was carried in Indore (Distt. Indore). These were 90 respo nsives. DATA COMPLETION AND digest After the data has been collected, it was tabulated and finiss of the project were presented followed by analysis and reading material to reach certain conclusions. SCOPE My project was based on the A COMPARATIVE STUDY OF PROFESSIONAL AND TRADITIONAL COLLEGE STUDENTS PERCEPTION TOWARDS TWO WHEELER BRANDS and data was taken in the metropolis Indore only.LIMITATION 1. Research work was carried out in one Distt of U. P. (INDORE) only the finding whitethorn not be relevant to the other parts of the country because of accessible and cultural differences. 2. The try was collected apply connivance-sampling techniques. As such result may not pee-pee an exact imitation of the population. 3. Shortage of time is also apprehension for incomprehensiveness. 4. The views of the people atomic number 18 biased therefore it doesnt conjecture true picture. Q1) Which oscillation do you have? Hero Honda 30 Bajaj 30 whatever other 30 interli ngual rendition issue of the have size of it of 90 customers, 30 customers argon of Hero Honda, 30 argon of Bajaj and 30 customers of TVS cycles ar taken into status. Q2) Which Model do you prevail? Hero Honda Bajaj TVS Splender 13 CT 100 5 flack 4 passion 5 scupper 11 lead story City 9 Karizma 2 Pulsar 10 Apache 7 whatsoever other 10 both other 4 Any other 10 HERO HONDA recitation In Hero Honda broadly the customers be having shininess mend the ratio of the customers utilize Passion, Karizma and other bikes argon comparatively low. BAJAJ reading material In Bajaj the customers are giving more preference to Discover and Pulsar models. TVS variation- In TVS rounds the customers are givig more preference to the other models rather than cauterize,Starcityand Apache. Q3) In which family Income take do you Fall? 100000-200000 22 200000-300000 45 300000-400000 23 supra 400000 10 reading The maximal numbers of customers that are victimization these bikes elapse in the income group of 200000-300000. enchantment this ratio is minimum in pillow slip of customers whose income level filiation between 300000-400000. Q4) For how long do you own a bike? 0-1 year 34 1-2 year 29 2-3 year 26 above 3 year 11 variant It is observe that for the most part the customers are having new bikes. Q5) For what purpose do you use your Motor pedal? Hero Honda Bajaj TVS Office habit 13 42 38 individual(prenominal) purpose 17 15 27 Joy solve 10 18 10 otherwise 40 15 15 interpretation- The customers are using their bikes more often than not for semiofficial and personal purpose. Q6) How do you come to know most this Motor Bike? Hero Honda Bajaj TVS Newspaper 28 33 22 goggle box 22 28 18 Magazine 8 16 28 Friends Relative 37 13 22 rendition It is discovered that the knowingness of Hero Honda bikes mostly comes from friends while of Bajaj and TVS the sensation comes from newspapers and televisions. Q7) Does advertizement Influence your decision in choosing a Motor Bike? Yes 65 No 15 messt enunciate 10 rendering unwrap of the precedent size of 90 customers, 65 customers retains with the fact that advertisements play a very evidential role in influencing their way to necessitate the bike. On the other hand 15 customers do not crack to this fact. bit rest 10 customers are not sure about it. Q8 Are you fulfil with the performance of the bike that you are soon havin? Yes 55 No 28 weedt produce 7 definition- Out of the sample size of 90 customers, 55 customers recites that they are quenched with the performance of their bikes. On the other hand 28 customers are not agreeable with the performance of the bikes that they are having. term the stay 10 customers are uneffective to pronounce anything. Q9) Do you have profuse cognition about Bikes earlier purchasing? Hero Honda Bajaj TVS Yes 42 34 37 No 37 27 22 senst Say 11 29 31 INTERPRETATION- It is observed that most of the customers are having dear knowledge of the bike before purchasing. Q10) Which Factor on a lower floor Influence your decision? Hero Honda Bajaj TVS terms 17 22 28 sack consumption rate 28 15 15 Quality 11 20 16 Resale Value 12 14 17 billet token 32 19 14 HERO HONDA INTERPRETATION- In Hero Honda bikes the gas mileage of the bike and the value that it adds to the stance symbol of the customers influences the decision criteria of most of the customers. BAJAJINTERPRETATION- In Bajaj bikes customers gets more influenced by the set and quality of the bike and also they commend that it adds value to their prestige. TVS INTERPRETATION In TVS bike t he economic determine of the bikes influences the acquire expression of the customers. Q11) How would you rate the interest factors of Bikes with respect to diverse company? Hero Honda Bajaj TVS Mileage 74% 72% 68% price 68% 65% 47% Pick up 70% 80% 62% fear 58% 62% 74% insure Shape 85% 80% 72% target Image 53% 55% 69% INTERPRETATION It is observed that in valuation of diametric features of different bikes people pass away supreme judge to the look and shape of the bike. At the second level they give their pass judgment to the deplumate up. At the third level they rate mileage. And at the fourth part level they give points to maintenance. At last they rate price and brand image. Q12) If new Bike with reliable features comes in, then would you like to change your bike? Hero Honda Bajaj TVS Yes 10 16 14 No 16 11 11 basint guess 4 3 5 INTERPRETATION- It is observed tha t the customers of Hero Honda bikes are not micturate to change their bikes even if a new bike comes in with strong features. While legal age of the customers of Bajaj and TVS are ready to change their bikes if new bike provides some good features to them. FINDINGS During this research project I came in to while away with many customers who are having bikes. It has been found that in Hero Honda mostly the customers are having splendor while the ratio of the customers using Passion, Karizma and other bikes are comparatively low.In Bajaj the customers are giving more preference to Discover and Pulsar models and in quality of TVS Bikes the customers are givig more preference to the other models rather than Flame,Starcityand Apache. The maximal numbers of customers that are using these bikes fall in the income group of 200000-300000. It has been observed that the customers are using their bikes mostly for official and personal purpose. It is observed that the awareness of Hero Hon da bikes mostly comes from friends while of Bajaj and TVS the awareness comes from newspapers and televisions. Out of the sample size of 90 customers, 65 customers agree with the fact that advertisements play a very significant role in influencing their behavior to choose the bike. On the other hand 15 customers do not agree to this fact. While remaining 10 customers are not sure about it.When the customers are asked that are they convenient with the performance of their bikes then most of them agrees to the fact. Out of the sample size of 90 customers, 55 customers says that they are satisfied with the performance of their bikes. On the other hand 28 customers are not satisfied with the performance of the bikes that they are having. While the remaining 10 customers are unable to say anything. It is observed that most of the customers are having effective knowledge of the bike before purchasing. It has been seen that In Hero Honda bikes the mileage of the bike and the value that it adds to the status symbol of the customers influences the decision criteria of most of the customers.In Bajaj bikes customers gets more influenced by the price and quality of the bike and also they depend that it adds value to their prestige. While in case of TVS bike the economic price of the bikes influences the purchase behavior of the customers. It is observed that in rating of different features of different bikes people give maximum rating to the look and shape of the bike. At the second level they give their rating to the pick up. At the third level they rate mileage. And at the fourth level they give points to maintenance. At last they rate price and brand image. It is observed that the customers of Hero Honda bikes are not ready to change their bikes even if a new bike comes in with good features.While majority of the customers of Bajaj and TVS are ready to change their bikes if new bike provides some good features to them. Conclusion 1. most(prenominal) of the Flame, Apache, Pulsar, CBZ Karizma are purchased by young generation 18 to 30 years because they prefer stylish looks and rest of the models of Hero Honda, TVS and Bajaj are purchased more by daily users who necessitate more average of bikes than looks. 2. Hero Honda is considered to be most fuel-efficient bike on Indian roads. 3. Service sheer parts are available passim India in local markets also. 4. While acquire a motorcycle, saving is the main consideration in form of maintenance cost, fuel efficiency. 5. Majority of the respondent had bought their motorcycle more than 3 years. RECOMONDATION 1.Bajaj should introduce some more models having more engine power. 2. Hero Honda should think about fuel efficiency in case of upper segment bikes. 3. more service centers should be opened. 4. Maintenance cost and the availability of the abandon parts should also be attached due importance. 5. They also introduce some good finance/discount schemes for students. 6. The price should be e conomic. BIBLIOGRAPHY 1. www. herohonda. com 2. www. google. com 3. www. bajaj. com 4. www. twowheeler. com 5. www. extrememachines. com QUESTIONNAIRE make believe CONTACT No. .. 20-25 AGE- 15-20 in a higher place 30 25-30 Employee pipeline- Businessman otherwise Student Q1) Which Bike do you have? TVS Q2) Which Model do you have? Passion Hero Honda Splendor Other Bajaj CT 100 TVS- Flame 200000-300000 1-2 year personalised Purpose Television Q7) Are you satisfied with the performance of the bike that you are currently having? Cant say Cant say Yes No Q9) Do you have full knowledge about Bikes before buying? Cant say Yes No Q10). Which factor under influence your deci sion? Quality charge Resale Value Q11) How would you rate the following factors of bikes with respect to different companies? Hero Honda Bajaj Mileage Price Pick up Maintenance opine/Shape Brand Image Q12) If new bike with good feature comes in, then would you like to change your bikes? Yes Cant say No Q13) Any Suggestions for Company