A Strategic Choice of Market Segmentation in the Medical Aesthetic Dissertation

A Strategic Choice of Market Segmentation in the medical checkup exam checkup Aesthetic Devices effort - Dissertation ExampleFashion specialists indicate that fashionable trends start in whopping cities as centers of invention. However, developed societies like America nonplus shown a big trend in the appearance the securities industry has responded to the changes in the customer tastes, preferences and involve for new devices in the industry (Meidata, 2012). To this cause, medicine field had evolved from the formula of just treating diseases to more sophisticated operations like changing the actual form of the human body. Specifically, the medical field has moved to the aesthetic level of changing the physical appearance, whole or in disclose of the concerned person (Moretti, 2009). With the current generation endeared towards fashion and beauty, the medical aesthetic devices industry has become precise interesting although it is still very young, having started just clo se to 35 years ago. By 2012, the annual industry growth had grown to an all-time high of 11.9%. The devices used earlier on were based on medical use in which case high risk devices such as lasers were used. However, the needed changes raised the need to have better devices leading to introduction of other devices such as IPL, Electroporation and RF devices. Much safer devices have since been introduced into the securities industry. Beauty salons, Spas and aestheticians then decided on the need to have these devices for their customers. They created a very important commercialise segment (GBI, 2012). Over the years, the complexity of the industry has seen simpler operations carried out at homes and non-specialized places (Jesitus, 2008). This was a market ecological niche that had developed leading to a more rampant consideration as another segment in the industry. These home-based aesthetic medical services became a center of consideration since there had to be pricing, assuranc e of susceptibility of these products, product regulation and marketing (Frentzen, 2013). A strategic direction has to be therefore identified in the market that would effectively and efficiently not only be profitable to the companies in the industry save also serve the market well. Three niche markets are identified therefore for service by this industry the medical field, home use and the beauty section. Companies have come up and focused in the market through different strategies that have allowed them to venture into different markets as stated by the niches to a higher place (Jassal, 2013). There are companies that have concentrated on any of the three choices the companies have come up with aspects of production aiming at devices that hair removal, acne treatment, skin rejuvenation and many other aesthetic services (Kuechel, 2004). query Aim Taking a reference at the research question, we get the idea that companies require a strategic choice for their medical aesthetic d evices in the three identified market niches. The aim lead therefore direct the companies on whether there is need to make changes to their current marketing strategy, expand them or invent new ones. This will also lead to the invention of the need to either segregate the market or come up with a clearer way of operating. Research Question and Objectives From the hypothetical statement indicated in the proposal, the research questions look to determine whether there is a need for a strategic change for market segmentation for a medically focused aesthetic company considering that there are recent changes and