Plastic Industry Essay Example for Free

Plastic industry EssayYes Plastic Industries Inc should enter the home mart because this market is new and untapped. Also it is 5 clock higher than their current market. However a thorough Market Research needs to conducted before accounting entry the home market which will be a reality check toits profitability.When entering the home market first of all the Company should try to create positive attitude on the general in the public eye(predicate) over thevisibility of the product sinceit is observed in the homemarket that the general public range of mountainsof plastic pipes isthat they areeasily breakable and would notlast as long as naturalized pipe. Hence in order to solve this specific challenge the company should perform image edifice work by convincing the middle man. One of the best ways to win the market is through convincing the middle man to take and display the product in the eye caching location on the retail shop.As a result of this the plastics industries Inc. Can create positive attitude regarding the product. Also the expediency that Plastics Inc. Can highlight to the public is the fact that the price of plastic pipe is less than the metal one, thereof the company can get acceptance in the home market through providing product at a lower price through penetration pricing strategy. The company can also develop a low initial price in order to penetrate the market quickly to root for a large number of buyers and win a large market share. Thus looking at the various positive sides for Plastics Inc. It should definitely try to enter the home market.