Strategic Marketing Case Study Essay Example | Topics and Well Written Essays - 1000 words

Strategic merchandise Case Study - Essay ExampleOn the other hand, IBM realized that customer-centric and service-centric products have a high-profit moulding and investmentsin products such as software would ensure that companys profit valuation reserve remained high. Hence, divesting from the low-profit margin products was the first step towards investing in service-centric products. Secondly, the company invested in making the company investing in developing serve and software with an emphasis on meeting the specific needs of some industries. In this representative, the companys investment in this line ensured that it de-emphasized on creating and producing hardware and foc employ its attention towards producing services and software tailored to meet the needs of specific industries. Finally, IBM invested in the application of the technology that it manufactured to grocery its products and reach tabu to its customers. In this case, the company had realized that it was makin g technology that it never exploited, whose implications when selling products to customers were bare since customer failed to identify IBMs application of technology. Qn. 2 Description of Louis Gerstners Strategy Implementation Style First, it is distinguished to point out that Gerstner was in charge for the turn-around witnessed at IBM. In effect, he was responsible for implementing the competitive dodging that enhanced profitability at the company. In line with this, the case study implies that he single-handedly brought important changes to the organization by designing the competitive strategy and overseeing its full implementation. Importantly, the case study does not allow for evidence that Gerstner used a team to arrive at the competitive strategy and neither does the case study provide evidence regarding the use of a team to implement the strategy. Hence, the implementation style that Gerstner used to implement the competitive style can be summed up as the commander ap proach style. In this regard, Gerstner focused on formulating an approach to enhance the companys competitive advantage. In addition, he use a rigorous analysis to develop a logical strategy whose implementation changed the course of IBM. Gerstners implementation style was important since he was new in the company, which ensured his insulation from any prior own(prenominal) biases or political influences. In effect, this might be one of the reasons that contributed to the success of the strategy. Qn. 3 Implications of the Globally incorporate Enterprise Model for Marketing Managers in the Australia and New Zealand Subsidiary of IBM At the beginning, it is important to point out that the model for operation in IBM used to be a country-based model prior to the global coordinated approach. In effect, the company designed the global integrated enterprise model for all its marketing managers in all the countries of the companys operations. In effect, IBM marketing managers in a countr y like confederation Africa use a similar model to the one used by marketing managers in IBMs Australia and New Zealand subsidiary. The integration of this model in the IBM subsidiary may have different implications. First, it reduces the duplication of roles in the approach that guided the companys delivery of specific internal services, which reduces a subsidiarys costs of operations. In this case, the subsidiary may have global procurement done in a different part of the world while paying of accounts and expenses on human